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L’Oréal’s Professional Unit Hits ‘Style Street’

Web/mobile collaboration aimed at future of salon industry.

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By: Christine Esposito

Editor-in-Chief

L’Oréal USA’s Professional Products Division and its hair care brands—L'Oreal Professionnel, Kerastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional—are collaborating with StyleSeat, a web and mobile destination that gives salons and stylists a suite of integrated digital tools to run, manage and grow their business. Through this collaboration, StyleSeat will offer L'Oréal USA Professional Products Division brands customized tools including online b...

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